What I build & how I work
Real PHP, not drag-and-drop. Every engagement starts with understanding the business problem — then I write the code to fix it. Clean architecture, Git workflow, and performance targets from day one.
Custom WordPress Plugin Development
Most business problems can be solved with a well-built plugin. I build from scratch using OOP PHP, PSR standards, WordPress coding guidelines, and hooks-first architecture. The result is something maintainable, extendable, and not dependent on third-party subscriptions.
- Custom admin panels, meta boxes & settings pages
- Bulk data import/export (CSV, Excel, API feeds)
- Workflow automation & scheduled tasks (WP-Cron)
- WP REST API endpoint development
- Plugin licensing & update delivery systems
- Integration with external services & webhooks
WooCommerce Extensions & Customisation
Deep WooCommerce development using the WC Data API, HPOS-compatible code, and proper hooks and filters. I don't modify core files. I build extensions that survive WooCommerce updates and scale with your store.
- Custom checkout fields, flows & multi-step checkout
- Payment gateways (Stripe, bKash, SSLCommerz, custom)
- Custom product types, pricing logic & bundling
- Cart & order modification at the code level
- Custom WooCommerce email templates
- Subscription systems & deposit/instalment payments
Gutenberg / FSE Block Development
Custom blocks built with @wordpress/create-block, block.json, and the wp.data store — no page builder dependency. Reusable component libraries you can deploy across multiple client sites. Your editors get a clean, reliable editing experience without needing a developer for every change.
- Custom Gutenberg blocks (JS/React + PHP render callback)
- Block patterns, variations & templates
- Full Site Editing (FSE) theme development
- InnerBlocks, dynamic blocks & server-side rendering
- Editor styles & block.json attribute architecture
- Multi-site component libraries
Performance & Core Web Vitals
I audit and optimise WordPress sites to 90+ PageSpeed scores. Not just installing WP Rocket — I work through caching layers, CDN configuration, image delivery strategy, critical CSS extraction, and script control at the server and code level.
- Google PageSpeed & Lighthouse full audit
- WP Rocket / LiteSpeed / Nginx FastCGI configuration
- Cloudflare CDN setup, cache rules & page rules
- WebP image conversion strategy (local, no API)
- Critical CSS extraction & above-the-fold optimisation
- Defer/async script control & LCP optimisation
AI Integration & Agentic Workflows
I integrate OpenAI and Claude APIs into WordPress — content generation, automated auditing, intelligent classification, and agentic workflows via MCP (Model Context Protocol). Currently building SiteProof AI, an automated WordPress audit plugin powered by Claude 3.5 Sonnet.
- OpenAI / Claude API integration into WordPress plugins
- MCP server development for remote WordPress management
- Automated content generation & classification pipelines
- AI-powered audit and remediation systems
- Agentic task automation (Zapier/Make + AI)
- EU CRA 2026 & AI Act compliance tooling
API Integration & Automation
Connect WordPress to any external service. REST API development, webhook handlers, CRM integrations, and automation pipelines. I handle authentication, rate limiting, error handling, and data mapping properly — not with a plugin that breaks on the next API version change.
- REST API endpoint development & versioning
- CRM integration (HubSpot, Zoho, Salesforce, ActiveCampaign)
- Payment & shipping API integration
- Webhook creation, verification & handling
- Zapier / Make automation & custom scripts
- Cross-platform data sync & transformation
Shopify Theme Development
Custom Shopify themes in Liquid — fast, clean, and conversion-focused. I work with metafields, metaobjects, and custom app integrations. Performance-first from day one with Core Web Vitals targets built into the build process.
- Custom Shopify theme development from scratch
- Section & block architecture for easy editor control
- Shopify app integration & custom app proxies
- Metafield & metaobject architecture
- Performance optimisation & Core Web Vitals
- WooCommerce → Shopify migration with data
No surprises. No generic quotes.
Every project follows the same process — because it works.
Discovery
We talk through your goals, tech stack, and timeline. I ask about users, business logic, and edge cases — before touching any code. Most problems have a better solution than the one originally described.
Scope & Proposal
A written scope with deliverables, timeline, and a fixed price. No hourly billing, no scope creep surprises. You approve everything before I write a single line.
Development
Feature branch, daily commits, pushed to GitHub. You see progress in real time. Local → staging → production, always. I don't disappear for two weeks and reappear with a zip file.
Delivery & Handover
Cross-browser QA, PageSpeed check, and security review before handover. Delivered with documentation — not just code. I stay available for questions after delivery.
Common questions
Let's scope your project
Tell me what you need. I'll reply with questions, not a generic quote.