Challenge
What had to be solved
A content-heavy site needed the speed and flexibility of a custom frontend without giving up the WordPress editing experience the team relied on.
Solution
What I built or fixed
A headless architecture plan: WordPress as the backend CMS, a Next.js frontend, and a clean content layer between them.
Technical approach
How the work was approached safely
Structured content with custom post types and ACF-style fields, exposed through WPGraphQL/REST, consumed by a Next.js frontend using SSG/SSR/ISR with on-demand revalidation on content changes, media optimization, and SEO/schema preservation. Deployed on Vercel/Netlify.
Result
WordPress CMS + Next.js frontend
A documented architecture and rendering strategy that keeps editors on WordPress while serving a fast, custom frontend. Presented as a capability — I recommend headless only when a project genuinely needs it.