Case Study

WebP Optimizer WordPress Plugin

A practical breakdown of the business problem, technical decision, implementation approach and result — written for clients who want to understand the thinking behind the work.

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Challenge

What had to be solved

Large images were hurting LCP and page weight across client sites.

Solution

What I built or fixed

A published WordPress.org plugin that converts images to WebP locally — no external API or fees.

Technical approach

How the work was approached safely

Local conversion, bulk processing, auto-rotation, and smart fallback for legacy browsers.

Result

60–80% smaller images

60–80% image size reduction with measurable LCP improvement.