Challenge
What had to be solved
A live WooCommerce store was slow, hurting conversions and search performance.
Solution
What I built or fixed
A performance pass at the code and infrastructure level, not just a cache plugin.
Technical approach
How the work was approached safely
Cloudflare CDN, caching, WebP images, critical CSS, and query-level tuning to remove the real bottlenecks.
Result
PageSpeed 42 → 91
PageSpeed moved from 42 to 91 on the live store, with a direct impact on experience and conversion.